Google human search quality raters have the enviable tasks of reviewing Google's search results and the quality of the web pages that rank well in its algorithm. The Quality Raters' work has become more widely known over the years thanks to a couple occasions when the guideline document that Google provides as part of their work has been leaked online. And the leaking has begun again… the latest version of the 161-page document, version 3.27 dated June 22 2012, is largely unchanged from previous versions, except for 1 major development - how to rate page quality. The document provides an outline of what Google is looking for in a high-quality website. The handbook breaks down the aspects of a page into three main areas: Pages are broken down into high-quality, medium-quality or low-quality. Here is a breakdown of what makes up each of these page qualities: High-Quality PagesGoogle views high-quality pages as those with content that is "very satisfying, useful, or helpful for its purpose." That purpose could be, according to the handbook, to: Medium-Quality PagesThese pages are viewed as being a good-quality and achieve their basic goal, but could still do with some improvements. This could easily be achieved by adding more extensive content, a better design, or by improving the pages reputation/trust signals.
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A must read article on google page quality guidelines. It is very important to get the right balance with your on page content and after...
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