Last summer I mentioned some YouTube optimization tips that small business owners can use to get the most out of online video. But that was a year ago! Today I wanted to share one more tip that can help video-savvy small business owners get a big leg up on their competition: Adding transcripts to your videos. Creating full written transcripts of your videos is an easy way to increase the benefits you receive from online video.By doing so, small business owners will be able to: Now that you know the benefits of adding transcripts to your video, how do you go about doing it?Here's where you should start. Optimize your script/dialogue One of the biggest benefits of creating a transcript to go along with your video is that it allows you to include keyword-rich text that users and the search engines can use to find you. However, you can't use those keywords if they're not in the video.Logical, right? That means you need to do your keyword research beforehand to know which terms you want to appear for and make sure you use them in the video. I know it sounds like common sense, but you'd be surprised how many SMB owners don't think to do that. After all, the search engines can't understand video so keywords don't matter, right? Wrong!Make sure you get them in there.
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This article about how to add transcripts to youtube videos is just what I was looking for. SEO on youtube is slightly different than the...
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