In his first interview since Facebook's disappointing initial public offering, CEO Mark Zuckerberg's comments drove shares of the struggling social media company up 3 percent, an increase some analysts said could not be sustained. At the Disrupt San Francisco 2012 conference, Zuckerberg said the company's real future lies in the mobile market, noting that some 5 billion people now have mobile phones — many more than who have computers — and for that reason, Facebook is going to make a lot more money on mobile ads than on desktop ads. David Gerzof Richard, professor of social media marketing at Emerson College, said Facebook is "smart to go mobile," noting that this is the first year when more than 50 percent of people in the United States have smart phones. "Facebook can do a lot of cross-promotions, team-ups at places like restaurants and bars," Gerzof Richard said. Still, Zuckerberg acknowledged the performance of his company's stock has "obviously been disappointing, and we care about our shareholders." The stock has floundered since Facebook's much-anticipated May 18 IPO, and reports of early investors cashing out prompted him to pledge that he would not sell shares for a year.
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Interesting article on the Facebook shares. My guess is that in time the price will recover so now may be a good time to get...
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