These eight schools get an A+ in social media, using it to recruit prospective students, engage current ones, and connect alumni. In college, the learning environment extends far beyond the classroom walls. It's also about acclimating to new settings, as students are thrust into a more social world--some, perhaps, for the first time. Whether students are quizzing each other in study sessions or playing beer pong at frat parties, much of the college experience revolves around interaction. And now, not only are students being social, but schools themselves are, too. Institutions of higher education are using social media to brand themselves and recruit prospective students, engage current ones, and connect alumni. Remember the days of attending college fairs, going booth to booth to schmooze with campus representatives? And those lengthy campus walking tours led by over-enthusiastic, scripted undergrads that emphasized, "Yes, some drinking does occur on campus, but we also have more than 157 student-run organizations!"? Now, students can carry out their college search online by pinning down the right school, so to speak. Texas A&M gives students the chance to take a virtual tour of campus using its "Our Campus" Pinterest board. Other schools encourage students to interact on their Facebook and Twitter pages by asking questions about topics like financial aid and campus life. Schools aren't just looking to capture the attention of high-school students, though. According to an infographic by Schools.com, while 77 percent of colleges use their Facebook pages to post content geared toward prospective students, 51 percent feature content for currently enrolled students and 46 percent for alumni. Many schools even hire specialists to develop a social engagement plan. Anthony Rotolo, a social media strategist at Syracuse University, wrote in a blog post that his goal is "to enhance the experience of students currently attending Syracuse, while allowing alumni to remain connected with campus and prospective students to get a glimpse of the diverse community they might join." Here are eight schools that are at the top of the class in social media engagement.
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News that schools are using the explosion of social media to their advantage. Using platforms like Twitter and Facebook to recruit new students and empolyees...
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