Wednesday, September 12, 2012

SENuke XCr: Email Marketing – Effective Modern Marketing Tools For Businesses | Business 2 Community

SENuke XCr
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Email Marketing – Effective Modern Marketing Tools For Businesses | Business 2 Community
Sep 12th 2012, 18:09


Email marketing can be categorized into different types of emails: Transactional emails are usually sent based on a customer's relationship with the company. This category includes inquiries about products, purchase orders, order confirmation and email acknowledgments. This type of email can be effective in cross-selling or up-selling products and services.Direct emails are generally sent to promote the company or product, to announce special offers, to invite people to store promotions or events and send brochures or catalogues.Email newsletters are sent out to an email list of customers and/or regular subscribers.The newsletter can contain news about the company and company events as well as special offers, new products launching and store promotions.Joint-advertising is when you attach advertisements to other people's or companies' emails. This is commonly referred to as joint-advertising and both companies usually reciprocate the favour. Email marketing can be an effective tool in the enhancement of merchant-customer relationships, encouragement of customer loyalty (repeat business) and in attracting new customers. Email messages can also be sent to cold lists, counting on the law of averages, which means that out of hundreds or thousands of emails sent, there should be a number of new customers that will be acquired. commentary :

Email marketing is now an important part of making money online. However it does take a long time to build up a resposive list, so...


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