Linkbuilding still lies at the core of any successful SEO campaign. Indeed, campaigns at the very top end in the most competitive verticals are all about the effectiveness of their linkbuilding strategy. When you look at delivering significant returns across a range of countries, this truism is even more pronounced: despite all the advances in SEO strategy over the years, without a killer linkbuilding strategy you won't compete at the very top level. The guts of a solid strategy, for me, revolve around achieving excellence in two areas of your linkbuilding strategy: Especially in light of the latest announcement of new refinements to Google Panda from Matt Cutts, it's crucial to deliver uniqueness and organic patterns to your linkbuilding strategy. This means getting links from domains which aren't part of the regular channels of linkbuilding like globally recognised PR hubs, but instead from niche areas tightly aligned to your target market and from each individual country you operate in. So the challenge when working to these criteria is systematising an approach that can be scaled out to your local Web teams that doesn't show up on Google's radar as 'systematic' (otherwise: here be dragons!).
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